Roman Marble Shop has been cutting stone at 2920 Flood Ave. for about 60 years, across three generations, holding an active California contractor licence. Almost none of that is visible online. What is visible is a template from 2015 with the placeholder text still in it.
Below is what we found, then three different bets on how to fix it. They are genuinely different strategies, not three coats of paint. Pick the one that matches how much the shop wants to take on.
All six of these were verified on the live site and in public records, not guessed at.
Every page carries eight h1 tags, the strongest signal Google reads, and all eight are the template's leftover “Slide Title” placeholder. The homepage title tag reads “About Us”.
Not on the homepage, not on the contact page, nowhere on the site. For a business whose whole model is “come in and pick your slab,” this is the single most expensive omission.
The site says “30+ years.” Directory records list sixty one years in business and BBB accreditation since 2000. The strongest argument they have is being undersold by half.
California licence 895044, active, bonded and insured, appears nowhere on the site. It is the thing a nervous homeowner is told by the state to check.
There is no email anywhere. Their site lists one phone number, every directory lists a different one, and the zip code disagrees too.
No meta description, no structured data, and not one of the fourteen images has alt text. Google has almost nothing to work with.
Every one of them fixes the six problems above. They differ in what they bet on beyond that.
Answer every question that currently costs a phone call.
One page. No JavaScript, no web fonts, nothing to break. Hours, address, licence, rough prices, what happens next and four real photographs. The version most likely to simply win more jobs next month.
If they want the least fuss and the fastest payoff.
Open concept 01 02Put the remnant pile online and own a search nobody else has claimed.
Five pages, one per service line, built around a board of what is physically on the shop floor. Remnants get their own page because “granite remnants near me” is a live local search with almost no competition publishing real stock.
If they want growth and can spare ten minutes a week.
Open concept 02 03Show the material. Compete on presence with the big shops.
Dark, cinematic and interactive. A light sweep across polished stone, an edge profile selector that finally explains what an ogee is, a drag to compare restoration slider, and a process that reveals as you scroll.
If they want to be taken seriously by designers and on bigger jobs.
Open concept 03